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in! Asbury Park is the citywide campaign promoting everything Asbury has to offer such as: dining, art, music, recreation, real estate, culture, events, hospitality and live-work opportunities. This call to action urges those already here to find their “in!” and make it their own while encouraging those not yet familiar with our city to experience Asbury’s full potential. This campaign embodies the spirit of Asbury Park in its devotion to the sore-cheeks smile and endless family fun abound throughout the city’s countless venues as found with Play in!’s many entertaining hot spots.